Client Overview

Client: Swansea Diagnostics
Industry: Automotive Diagnostics/Mobile Mechanic Services
Location: Swansea and South Wales, UK

Project Background

Swansea Diagnostics approached our web design agency seeking a professional online presence to represent their mobile car diagnostics and mechanic services. As a local business serving Swansea and the broader South Wales region, they needed a website that would effectively communicate their expertise, services, and coverage area while generating new customer inquiries.

Client Requirements

Primary Goals

1. Increase Local Visibility: Establish a strong online presence to attract customers throughout South Wales.
2. Communicate Service Reliability: Position Swansea Diagnostics as a trusted, professional mobile mechanic service.
3. Generate Service Inquiries: Convert website visitors into actual customer calls and bookings.
4. Highlight Mobility Factor: Emphasize the convenience of their on-site diagnostic and repair services.

Specific Requirements

• Mobile-responsive design for customers searching on phones
• Clear service descriptions and coverage areas
• Simple contact methods and booking options
• Professional yet approachable aesthetic that builds trust
• Customer testimonials section
• Gallery of previous diagnostic/repair work
• Information about diagnostic equipment and capabilities
• Clear pricing structure or consultation process

Solutions Delivered

Website Design & Structure

We developed a clean, modern WordPress website using Picostrap for responsive framework and LiveCanvas for intuitive layout design. The site structure prioritizes user journey from problem awareness to service discovery to contact action.

Key Design Elements

• Color Scheme: Professional blues and grays with high-visibility orange call-to-action elements reflecting automotive precision and trustworthiness
• Typography: Clear, readable fonts optimized for all devices
• Navigation: Intuitive menu structure allowing quick access to services, about, coverage areas, and contact information

Feature Implementation

1. Interactive Service Area Map: Visual representation of Swansea and South Wales coverage areas
2. Diagnostic Equipment Showcase: Professional images and descriptions of advanced diagnostic tools
3. Service Calculator: Simple tool allowing customers to get approximate price ranges based on vehicle make/model and suspected issues
4. Emergency Call Button: Prominent mobile-friendly contact feature for urgent diagnostic needs
5. Customer Review Integration: Embedded Google and Facebook reviews showing authentic customer experiences
6. Before/After Gallery: Visual demonstrations of diagnostic problems solved
7. Blog/Knowledge Base: Educational content about common car problems and when to seek diagnostic help

Technical Specifications

• WordPress CMS with custom theme development
• Picostrap framework ensuring responsiveness across all devices
• LiveCanvas for flexible, visual page building
• SEO optimization focused on local search terms
• Page speed optimization for fast loading
• GDPR-compliant contact forms and cookie notices
• Integration with Google Analytics and Search Console

Expected Outcomes

• Short-term: 30% increase in service inquiries within first 3 months
• Medium-term: Improved local search rankings for “mobile mechanic” and “car diagnostics” terms in Swansea area
• Long-term: Establishment as the premier mobile diagnostic service in South Wales with 25% business growth yearly

Actual Results

Within the first two months after launch, Swansea Diagnostics reported:

• 45% increase in new customer inquiries
• Average of 12 new service bookings per week directly attributed to website contact
• Improved visibility in local search results
• Positive customer feedback on ease of finding and using the website
• Expanded service area due to increased demand from neighboring communities

Project Timeline

• Discovery and Planning: 2 weeks
• Design and Development: 4 weeks
• Content Creation and Implementation: 2 weeks
• Testing and Refinement: 1 week
• Launch and Initial Optimization: 1 week

The Swansea Diagnostics website now serves as an effective 24/7 business representative, clearly communicating their unique value proposition as a convenient, professional mobile diagnostic service throughout South Wales.