Client Overview

Client: The Art of Sawdust
Industry: Woodworking Content Creation and E-commerce
Location: [Client Location]

Project Background

The Art of Sawdust engaged our web design agency to create an authentic and engaging online presence for a woodworking content creator who documents his learning journey through social media videos. As someone who is building skills while sharing the process, the client needs a website that showcases his growing expertise, hosts his video content, and will eventually support e-commerce functionality to sell completed woodworking projects. The website needs to balance the authentic “learning in public” aspect with a professional presentation that will support future sales of handcrafted items.

Client Requirements

Primary Goals

• Showcase Video Content: Create a central hub for the client’s woodworking journey videos
• Build Community: Engage visitors who appreciate watching skill development in real-time
• Prepare for E-commerce: Lay the groundwork for future sales of completed projects
• Document Progress: Chronicle the evolution of skills and techniques over time
• Establish Authenticity: Highlight the genuine learning process rather than expert positioning

Specific Requirements

• Warm, workshop-inspired design featuring wood textures and craftsmanship elements
• Natural color palette with browns, tans, and accent colors that evoke wood and tools
• Authentic presentation that embraces the learning journey while maintaining quality
• Video gallery section organized by project type and skill progression
• Mobile-responsive design for viewers consuming content across various devices
• Blog/journal section for deeper storytelling beyond video content
• Email subscription for followers to receive updates on new projects and available items
• Future e-commerce functionality to sell completed woodworking projects
• Social media integration to cross-promote content

Solutions Delivered

Website Design & Structure

We will develop an inviting, content-focused WordPress website using a responsive framework and flexible content management system. The site architecture will prioritize video content showcase while building in expandability for future e-commerce integration.

Key Design Elements

• Color Scheme: Warm wood tones (walnut, oak, maple) with complementary navy and rustic red accents
• Typography: Balanced combination of workshop-inspired display fonts for headings with highly readable sans-serif for body text
• Navigation: Simple, intuitive menu structure with clear pathways to content categories and future shop
• Visual Elements: Custom photography of woodworking processes, tools, and sawdust textures for authentic feel

Feature Implementation

• Project Gallery: Organized video content with filtering by project type, difficulty level, and timeline
• Skill Journey Timeline: Visual representation of woodworking skill progression from beginner projects to advanced techniques
• Behind-the-Scenes Journal: Blog section detailing challenges, lessons learned, and woodworking insights
• Workshop Tour: Interactive presentation of tools, workspace, and setup
• Technique Library: Growing collection of specific woodworking methods demonstrated in focused videos
• Materials Showcase: Information about different wood types and materials used in projects
• Email Capture: Newsletter signup offering exclusive content and early access to future shop items
• Social Integration: Seamless connection to YouTube, Instagram, TikTok, and other platforms
• Future Shop Framework: Scalable e-commerce foundation ready to activate when products become available

Technical Specifications

• WordPress CMS with customized WooCommerce integration for future sales
• Responsive framework ensuring optimal viewing across all devices
• Video hosting optimization with YouTube embedding and native video support
• Portfolio functionality with filterable categories for different project types
• Performance optimization for media-heavy content
• Email marketing integration for community building
• SEO optimization for woodworking-related search terms
• Social sharing functionality for content amplification
• Analytics implementation for content performance tracking

Expected Outcomes

• Short-term: Consolidated platform for all video content with 40% increase in average view duration
• Medium-term: Growing email subscriber base of engaged woodworking enthusiasts
• Long-term: Successful transition to e-commerce with initial product offerings selling through established community

Project Timeline

• Discovery and Strategy: 1 week
• Design Concepts and Approval: 2 weeks
• Development and Implementation: 3 weeks
• Content Integration: 1 week
• Testing and Refinement: 1 week
• Launch and Initial Optimization: 1 week

The Art of Sawdust website will serve as both a content showcase and community building platform, authentically documenting the woodworking journey while establishing the foundation for future product sales as skills and inventory develop.