In “ content strategy ” there is the word “strategy”, and it is best not to forget it!  When we want to set up a content strategy, we quickly define an editorial calendar, then rush headlong with the sole aim of meeting…

Hardening a website means adding layers of security to reduce the risk of attacks and hacks. You can secure your WordPress site by following these six simple steps: 1 – Keep WordPress up to dateIt is important to keep up with…

Many believe that once they get their WordPress business website live, all that’s left is to update the content on the site and nothing else. But there is a long list of must-have tasks after getting your website live to keep…

Your logo is often the first interaction potential customers have with your business, which is why it is essential that it gives a favorable impression or you risk losing the sale. Beyond your customers, it is also aimed at prospects, suppliers,…

Do you have a website that offers your services or products and a lot of visitors viewing your pages?  Well, this is already a very good thing, because it means that your activity is visible online and that you attract prospects. …

With the coronavirus epidemic, millions of people have been confined to their homes and many of them telecommuting. Although the reason is of capital importance, it requires everyone to review their personal and professional organization. Reorganization of time and workspace, new IT…

Medic, Fred, Bert, Penguin, Panda, these names may not ring a bell, but these are the various updates to Google’s indexing algorithm  (94% market share *). In other words, these are the different criteria used by the Mountain View giant to  classify the content…

In recent years, a large number of digital marketing channels have emerged: social networks , natural & paid referencing , blogs, and many others! While these new acquisition solutions demonstrate their efficiency and perform well, emailing still remains the leader in terms of return on investment (ROI). With emailing,…

Your brand identity is the identity card of your business , your products and services. This image will allow your future customers to recognize you, evaluate you and differentiate you from other companies and particularly from your competition. For your identity to have a memorable impact,…

The coronavirus pandemic has completely transformed our daily lives. It has triggered an extensive chain reaction that has a huge impact on social and economic issues. It affected practically every industry, often causing panic and sudden decisions related to the further functioning…