Many believe that once they get their WordPress business website live, all that’s left is to update the content on the site and nothing else. But there is a long list of must-have tasks after getting your website live to keep it in good shape.
Keep this list in mind for the regular maintenance of your site:
1. REGULAR BACKUP
One of the most essential parts of the maintenance program is a regular backup of website content. Backing up helps ensure that your content will remain securely stored in your database in case any unfortunate event occurs that results in loss of website data.
At a minimum, a monthly backup is recommended. Business-oriented websites need to be updated weekly, and larger, regularly updated websites can be backed up daily. There are many plugins available, on which you can schedule the backups for convenience. We recommend BackWPup.
However, you can also opt for a backup via your host for more peace of mind. This is usually done on an external server located in another data center to minimize risk.
2. REMOVE REDUNDANCY
Old images, graphics, and videos that are no longer attractive or useful only make the website heavier. Remove these elements from your website as soon as they have finished performing their function.
3. DELETE UNUSED PLUGINS AND THEMES
Another essential aspect that needs to be taken care of is the removal of unwanted plugins from your business website. You’ve probably already tried plugins that ultimately didn’t suit your needs and that you don’t use. These unused plugins can take up a significant amount of memory and also affect the performance and speed of your website by increasing page load time dramatically.
If you are not using any plugins and it has been a while since you have used them, be sure to remove those plugins.
It is also recommended to delete unused themes.
4. WEBSITE SECURITY
Security is the most essential element of any website. Make sure you install a reliable security plug-in to ensure that the configuration is correct. We recommend Wordfence Security which protects your site in many ways.
Using simple, easy-to-crack passwords can also cause a lot of data and content issues on your website. Make sure additional layers of security are installed. Having a functioning firewall is essential for your business website. Make sure that your website is fully protected and that hackers cannot access your site. Install plugins that periodically scan for malicious viruses in your plugins, theme, and the core of your WordPress site, which should help protect it.
5. LOADING SPEED
Speed is necessary for any online business website because no one likes to wait today. The speed of a website is as essential as the security and the removal of unwanted plugins. Surveys show that most people abandon websites that take longer than 5 seconds to open. No matter how good your website content is, people won’t wait a minute. To increase the number of visitors, minimize website abandonment rate, and improve conversion rate, make sure you install the plugins that help maintain the proper speed of your business website. We recommend WP Fastest Cache for this task.
The hosting service also plays an important role in this regard as the speed of the website also depends on the hosting server. High-speed websites are known to rank higher in Google search engines which makes it essential for the success of your business that your website load speed is maximized. You can contact us for your hosting solutions.
6. ELIMINATE SPAM
On an interactive website, spam is a common phenomenon faced by almost all popular web pages, especially the comments section of the website. In your daily maintenance, you should check for spam messages and promotional links that continue to be posted in the comments section, which may give the site a sloppy impression. Clean them weekly, if not daily.
7. EXAMINE THE FRONTEND
The best way to do this is to put yourself in a visitor’s shoes and use the website to see how everything works. It also helps you verify that plugins are performing their intended function properly. It is possible that an update created incompatibility between two plugins. The only method to check is to visit the entire website regularly. Always remember that your website is created for your visitors rather than you, so make sure it is user-centric.
8. CHECK THE CROSS-PLATFORM COMPATIBILITY
Here are some things to check:
– Browsers: Always make sure to check your site on different browsers and devices with a different setup to see if your website works fine on those or not.
– Form test: all forms are another essential aspect. Since you are running an online business, you need to make sure the forms work flawlessly, as this is usually the preferred contact medium for potential clients. Always review these forms and check if they are working properly or not.
– Navigation: Navigation is an essential aspect of any website because it is the main reason for its use. Make sure you provide all the information customers read or seek, easily and in one place. It is always advisable to add direct links to the content so that customers don’t feel lost and abandon your website.
Check for 404 errors and remove them: Another reason that might give you headaches is the 404 error. It also causes disappointment in your visitors, causing them to abandon your website. The Google Search Console can be easily used to find these errors and fix them before users see them.
9. GET HELP FROM GOOGLE ANALYTICS
To easily understand the needs of your potential customers, you can integrate Google Analytics, which tells you in detail everything that is requested and also the behavior of customers on your website. All of this information can help you develop a plan to sell more of your products quickly while increasing the number of visitors and also improving the conversion rate.
10. CHECK YOUR WEB LINKS
Dead links absolutely must be banned. They become a double-edged sword as customers get frustrated with these dead links and prevent search engines from crawling and indexing your website. Regularly check for download links and backlinks in your articles.